makers | creators | innovators©

About us

SMORGASBORD is a South African-based food and beverage design & innovation consultancy servicing brands, big food companies, foodpreneurs, bevpreneurs, hotels, banks, corporates, and retailers.

We ideate projects for consumers and brands, facilitating engagement opportunities.
We curate & design projects with a view to growth & sustainability.
Culinary tourism is at the heart of what we do, always striving to showcase the variety and diversity of our continental food & beverage culture
Though Cape Town-based, we are able to design and execute projects throughout the African continent.

Our Approach

We are guided by over 20 years of experience in various parts of culture, strategy, music, marketing, and the food & beverage business.

Taking all these factors into consideration, we are able to create memorable experiences for clients that resonate with their target audience.

This multi-level experience allows us to see hospitality differently, and thus, our projects have the ability to deliver on various outcomes simultaneously.

Our Services

We ideate projects for consumers and brands, facilitating engagement opportunities.
We strive to showcase the variety and diversity of our continental food and beverage culture.
We drive the design and features of your product/services using unique strategies and environments that center people’s experiences.
We set brands apart from their competitors, emulating their unique identities.
We help brands improve using trend data to help move businesses forward.
We build a DEI division with particular focus on the wine & spirits industry.