Projects & Case Studies

The Good Juice Wine Fair

Brand challenge: Develop a wine fair for everyone

Deliverables:  Brand strategy, event growth strategy, communication & consumer strategy

  • Implementation of all strategies

  • Source and develop partnerships                  

Project executed: Cape Town, January 2023

Further executions planned in Johannesburg (Nov ’23) & Los Angeles (Jul ’24)

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Feasts x Martell x AFROPUNK

Brand challenge: How to create an exclusive dining experience for festival attendees

Deliverables:  Concept - Serving a 12 seater table over 2 festival days. 2 lunch & 2 dinner seatings

  • Implementation of content strategy

  • Source and develop a menu that showcases the entire Martell product range.

Project executed: Johannesburg

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Jameson Connects

Brand challenge: Guide a consistent food experience at brand events across the continent.

Deliverables: Developed an on-trend street food menu

  • Product integration throughout menu

  • Recipe book for teams to execute menus across all events.

Project executed: Lusaka, Maputo, Nairobi, Lagos, and Accra.